Each glass encapsulates a sin, which is revealed through the ritual of drinking. The ‘7 Deadly Glasses’ are about celebrating passion and encouraging the user to be sinful in a theatrical fashion.
I’m not sure how spilling wine on yourself demonstrates the sin of Envy (bottom left in the picture above), but the site is worth a visit, especially if you’re a fan of the sort of product that is so expensive its web site does not even bother trying to sell it to you.
Since I have your attention, I’d like to ask you, my readers, if anyone knows of a good mnemonic for the Seven Deadly Sins. I’ve always used the castaways on Gilligan’s Island, but this year’s crop of freshmen were so unfamiliar with the show that now the Seven Deadly Sins are their mnemonic for remembering who the castaways on Gilligan’s Island were.*
*The correspondence between castaways and sins was intentional on the part of the show’s creator. The island is the world, and each week they try to escape it, but fail due to one of the sins, usually Gilligan’s Sloth. I’m not sure which sin the Harlem Globetrotters were, though.